How We Make Money
Full transparency about our business model and how it does and does not affect our content.
Summary: GuardianChoices earns affiliate commissions when you click through to a partner insurer and purchase a policy. This costs you nothing extra. Advertiser relationships do not influence our editorial ratings, recommendations, or content.
Affiliate Commissions
GuardianChoices is an independent publisher. When you click a link to a partner insurance company and complete a quote or purchase a policy, we may earn a commission. These commissions range from flat referral fees to a percentage of the first premium, depending on the partner and product type.
This is how most comparison and review sites operate. The commission is paid by the insurer — you do not pay more because you came from our site.
What This Does NOT Affect
- ✓Our editorial ratings and rankings — these are based on financial strength, coverage, cost, and customer satisfaction data
- ✓Which companies we include in comparisons — we cover all major carriers regardless of affiliate status
- ✓Our editorial content — articles, guides, and calculators are written independently
- ✓Our recommendations — we recommend the best product for a reader's situation, not the one with the highest commission
Partner Identification
Links to partner insurance companies are marked with rel="nofollow" attributes in our HTML. We are working to add clear visual labeling of sponsored content and partner links throughout the site.
FTC Compliance
This disclosure is provided in accordance with the Federal Trade Commission's guidelines on endorsements and testimonials in advertising (16 CFR Part 255). We are committed to transparency about our business model and commercial relationships.
Questions?
If you have questions about our advertiser relationships or editorial policies, please contact us.